Raihan Hawladar

The increase within the use of smart phones has led to a big rise within the demand for mobile applications. Enterprises have recognized that mobile apps can help them increase the worth of their brand, and also enhance their business offering to their customers.

Before developing a mobile app, however, it is vital to make a decision which mobile app development platform the app goes to be built on. And selecting which mobile app development platform to travel with is one among the foremost vital decisions when it involves developing an app.

Do you choose a native app or a cross-platform app? Are Windows and Blackberry phone worth your attention? Or does one just specialize in IOS and Android? If you are doing this, which of the 2 does one pick - Android or IOS? Does one pick both?

There's a lot you would like to believe when choosing between mobile developments platforms.

So, if you're wondering which MADP to select, here are a couple of for starters:

Market Share

The first thanks to choose the proper mobile app development platform is by learning about each of their market shares. As an example, Android by Google runs 80% of the world's mobile devices. On the opposite hand, Apple's IOS runs about 14% of worldwide mobile devices. However, this does not take IOS out of the running. IOS is preferred by users from countries just like the US, Japan, and Australia. And so, if they're your audience, you ought to consider IOS. Android is preferred by users in Asian and African countries and is that the better mobile app development platform if you are looking to succeed in users in these regions.

Demographics

When choosing from a spread of mobile development platforms it is also important to think about demographics. Android users are usually those from a lower income group and like Android, as these devices are quite affordable. Additionally to the present, Android mobile devices are usually owned by people from an older age bracket. However, because a bulk of Android apps is out there for free of charge, there's less engagement with them. I Phones on the opposite hand, are preferred by users who belong to a medium and better income group. These users are generally younger, educated individuals who are hospitable pocket money when it involves buying digital products like mobile apps.

Content

Content categories also play a crucial role chooses which mobile app development platform to settle on. Research has found that those that own IOS devices tend to explore a spread of app categories when looking to download a mobile application. Exactly from games and entertainment, to social media and education, IOS users have a tendency to download various types of applications. It also found that Android users, unlike I Phone users, generally download social applications solely. That's why, when choosing a MADP, it is vital to require content categories into consideration.

Browsing-to-Buy Conversion Rates

Browsing-to-buy conversion rates should be taken into consideration when choosing between mobile developments platforms. Studies have shown that this rate is higher among IOS users. 23% of I Phone users are more likely to form purchases from their smart phones. Android users, on the opposite hand, are less likely to try to this.

Generation of Revenue

As mentioned in one among the previous points, iOS users are more willing to get apps. This is often why IOS apps generate higher revenues as compared to Android apps. Hence, if you are looking to make an app that's a product all by itself, sort of a gaming app, then the mobile app development platform you would like to select is IOS.

Development Costs

The costs that accompany different mobile development platforms vary. As an example, when an Android app is being developed, the developers are required to write down 40% more code, and this, in turn, costs the app owners 30% more.

Customization

This also plays a crucial role when picking the proper MADP. Android is that the better option here, as this platform allows developers to feature tons more features and customizations to their apps, whereas IOS are often quite limiting.

Launching the App

If you are looking to simply launch your app on an app store, then Android is that the mobile app development platform to settle on. This is often because; it's much simpler to launch an app on Google Play, than Apple's App Store, as Apple requires every app to travel through an exhaustive approval process.